Digital transformation (DX) is the integration of digital
technology into all areas of a business. It changes how you work and delivers
additional value for your customers.
If you haven’t already embraced digital technology then you are way behind! Digital tech covers PCs, mobiles, the internet and cloud so you have already started on the road to digital transformation. The full transformation happens when you apply new technologies to processes or applications, perhaps starting with something as simple as enabling customers to complete forms online instead of using paper documents.
Why you should
embrace digital technology?
- Remain competitive – your business becomes more
efficient and organised
- Increase productivity
- Improve employee collaboration
- Increase customer satisfaction
- Good for your company brand
IDC’s 2019 predictions research found that “digital transformation investment spending will be $5.9 trillion over the years 2018 to 2021.”
So what is the real
power in digital transformation?
The real power comes when you have transformed all your key business applications such as email, ERP, CRM, Microsoft Office applications, data backup, disaster recovery and public facing applications. Only when they are all transformed and working together will you get the full impact.
You will have given your customers what they have already expected; speed, efficiency and success and achieve customer loyalty and ultimately increase your revenue. A 2017 Gartner survey found that “56% of businesses said that their digital improvements have already improved profits.”
The first step
The first step is to think differently. Digital
transformation is a cultural change and so organisations will continually have
to challenge how things are currently done to continue to improve.
That might mean turning your back on business processes that
have been there since the beginning and turning towards new practices that are
still being defined. You will need to merge technology with your corporate
strategy to continue to evolve.
IDC says that by 2020, at least
55% of organisations will be digitally determined, transforming markets and
re-imagining the future through new business models and digitally enabled
products and services.
With DX you have speed and efficiency. And with the future
in artificial intelligence (AI) and machine learning you will have even more
speed and efficiency. Digital transformation is a powerful ongoing process. Who
knows what we will have after AI, but you can be sure that it will make your
organisation even more effective!