What is the real power in digital transformation?

Wednesday 23rd January 2019
by Maria Griffin

Maria Griffin

What is the real power in digital transformation?

Digital transformation (DX) is the integration of digital technology into all areas of a business. It changes how you work and delivers additional value for your customers.

If you haven’t already embraced digital technology then you are way behind! Digital tech covers PCs, mobiles, the internet and cloud so you have already started on the road to digital transformation. The full transformation happens when you apply new technologies to processes or applications, perhaps starting with something as simple as enabling customers to complete forms online instead of using paper documents.

Why you should embrace digital technology?

  • Remain competitive – your business becomes more efficient and organised
  • Increase productivity
  • Improve employee collaboration
  • Increase customer satisfaction
  • Good for your company brand

IDC’s 2019 predictions research found that “digital transformation investment spending will be $5.9 trillion over the years 2018 to 2021.”

So what is the real power in digital transformation?

The real power comes when you have transformed all your key business applications such as email, ERP, CRM, Microsoft Office applications, data backup, disaster recovery and public facing applications. Only when they are all transformed and working together will you get the full impact.

digital transformation

You will have given your customers what they have already expected; speed, efficiency and success and achieve customer loyalty and ultimately increase your revenue. A 2017 Gartner survey found that “56% of businesses said that their digital improvements have already improved profits.”

The first step

The first step is to think differently. Digital transformation is a cultural change and so organisations will continually have to challenge how things are currently done to continue to improve.

That might mean turning your back on business processes that have been there since the beginning and turning towards new practices that are still being defined. You will need to merge technology with your corporate strategy to continue to evolve.

IDC says that by 2020, at least 55% of organisations will be digitally determined, transforming markets and re-imagining the future through new business models and digitally enabled products and services.

With DX you have speed and efficiency. And with the future in artificial intelligence (AI) and machine learning you will have even more speed and efficiency. Digital transformation is a powerful ongoing process. Who knows what we will have after AI, but you can be sure that it will make your organisation even more effective!

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